Experiential Marketing Leading to Behavioural Intention - Testing the Mediation Effects of Information Search Cost

Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Online Information Search: Differences between Goal-Directed and Experiential Search

travelers’ use of the Internet as an information source has been the subject of research in the past. Most studies focus on the search process; however, the influence of the actual search goal on search behavior has been neglected. travelers’ interactions with a website may depend on whether they search for precise factual information or rather stimulus driven and unplanned. this article provid...

analysis of reading comprehension needs of the students of paramedical studies: the case of the students of health information management (him)

چکیده ندارد.

Search-based Similarity-driven Behavioural SPL Testing

the differential effects of debate and media analysis as relate to enhancing efl learners critical thinking ability and writing performances

critical thinking ability has an important role in education. accordingly, scholars around the world are searching for new ways for teaching and improving students critical thinking ability. in line with the studies in efl contexts supporting the positive relationship between critical thinking and writing performances, this study investigated the differential effects of halverson’s critical thi...